Apple Corps Ltd. has announced the very first official fan experience dedicated to The Beatles.
Located at 3 Savile Row, the historic Mayfair address holds a legendary place in pop culture history. It served as one of Apple Corps Ltd.’s earliest headquarters in the late 1960s, housed the studio sessions for “Let It Be”, and was the site of John Lennon, Paul McCartney, George Harrison, and Ringo Starr’s final public performance — the iconic rooftop concert on January 30, 1969, a defining moment in music history.
And now, for the very first time, 3 Savile Row will open its historic doors to the public. Set to launch in 2027, “The Beatles At 3 Savile Row” will span seven floors filled with previously unseen treasures from Apple Corps Ltd.’s vast archives, alongside rotating exhibitions, an exclusive fan store, and a faithful recreation of the original studio where “Let It Be” was recorded.
The immersive experience will also allow fans to follow in the footsteps of The Beatles by reliving the legendary rooftop concert — famously brought back to life in “The Beatles: Get Back” by Peter Jackson — standing on the very same spot where the historic performance took place.
Since its founding in 1968, Apple Corps Ltd. has carefully managed the creative and business legacy of The Beatles, and today’s announcement marks a true full-circle moment as the company returns to its most iconic original headquarters at 3 Savile Row.
Speaking about the launch of “The Beatles At 3 Savile Row,” Apple Corps Ltd. CEO Tom Greene shared his comments: “We’re thrilled to bring Apple Corps back to its spiritual home and give THE BEATLES fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row — but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969”.
Paul McCartney said: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready”.
Ringo Starr comments: “Wow, it’s like coming home”.
