by MythofRock

Swedish doom rock act, Avatarium, has signed a worldwide record deal with AFM Records. The chart-breaking band was formed in 2012 by Candlemass mastermind Leif Edling, and released 2 EPs, four critically acclaimed full-length records and their epic live DVD, An Evening With Avatarium – Live in Stockholm January 2020, to date. The current, high class line-up; featuring extraordinary vocalist Jennie-Ann Smith, Marcus Jidell (Evergrey, Soen), Mats Rydström, Andreas Habo Johansson and Daniel Karlsson; is currently gearing up for the release of a brand new album in the not so distant future with the Hamburg-based powerhouse label AFM Records.

Says guitarist Marcus Jidell: “Avatarium are pleased to announce, that we have started a collaboration with AFM Records, a record company where tradition and forward thinking coexist. Ever since the beginning we have been digging in the master’s chambers for inspiration but also working hard to cultivate our unique expression in contemporary heavy and doomy music. Our key words have always been “Dark, Heavy and Poetic”. To be able to let these words lead us, we need an open mind and free hands to explore music, emotions, transcendent experiences, Gods, Satans, light and shadow.  After several meetings we felt that AFM Records is the company that will help us to reach higher levels and we feel very welcome and in good hands. This is a perfect start for the next chapter in the book of Avatarium!” 

AFM Records A&R Timo Hoffmann states:
“We’ve followed Avatarium’s career since the beginning and were amazed by their quality, individual sound and artistic vision. These ingredients, combined with the stunning voice of Jennie-Ann Smith, create an irresistible mixture of doom metal and retro rock. Right away there was a great vibe and we‘re happy that Avatarium choose AFM Records as their new label home.“

Following the band’s latest, much acclaimed 2019-album, The Fire I Long For, as well as the collective’s first live DVD in 2020, Avatarium’s signing with AFM Records leaves hope for a new record release to come in 2022, watch out for more news to follow soon!

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