The notion that “rock is dead” is commonly expressed. Even Gene Simmons of KISS has said that “rock was murdered”! Alice Cooper recently spoke about this topic and predicted that “there will be a total resurgence of hard rock”.
Let’s see what Alice Cooper said exactly at a recent interview with the 95 KGGO radio station: “I think what’s gonna happen is you’re gonna see a total resurgence of hard rock. There’s gonna be a very young bunch of kids out there that are gonna show up, and they’re gonna be snotty, and they’re gonna be arrogant — just what rock should be — [like] when you saw The Rolling Stones for the first time or you saw any of those bands. Because every generation rebels against the last generation, and the last generation was very high tech — techno this and techno that. “Why are teenagers buying records?” “They’re buying vinyl, and they’re buying turntables. I think that’s right there an indication that there’s kids right now in garages all over the world learning Aerosmith and Ozzy [Osbourne] and Alice — they’re learning those songs. Because rock and roll is just too much fun to let die. I think what Gene was talking about was financially, rock and roll is not what it used to be. Well, yeah, I agree with that. But maybe rock and roll now is where it should be — outlaws looking in rather than being the apex of the pyramid. Now we’re kind of the outcasts, and I think rock and roll kind of lives on that. There’s bands out there now that are just kind of getting used to the idea of guitars. ‘Man, turn these things up. Let’s be loud. Let’s play music that’s gonna irritate people”.
